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Social media for corporate comms – what’s behind the hype?
Research from Investis has revealed that an increasing number of FTSE 350 companies have launched social media channels. But are these adding business value or simply increasing the workload and scope...
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Which social media channel is best for corporate communications?
With lots written about corporate communications and Investor Relations teams using Twitter, it was perhaps surprising that Netflix CEO, Reed Hastings chose Facebook to make the first acknowledged...
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What social media strategy should corporates adopt?
At the recent Chartered Institute of Public Relations Corporate and Financial Group 2013 social media breakfast, the importance of having a social media strategy was highlighted. While social media is...
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The globalisation of public relations
I recently completed some research into how companies are managing communications across continents and want to share the findings here. My research was conducted with the support of the Public...
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Five ways for your PR to thrive in the era of Facebook Instant Articles
I’ll make this blog post short. Snapchat Discover and, new last week, Facebook Instant Articles are leading a new trend towards news that can be digested in six seconds or less. Here are five ways I...
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Critical questions for managing reputation online
Last week I attended the excellent Managing Online Reputation conference organised by CorpComms magazine. Helen Dunne had booked some great speakers and below are some of the questions I was left...
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10 great CEO tweets
It seems to me that the CEO tweet is becoming a potent weapon as part of corporate communications. The tweet is a great device when a casual, pithy response is needed to a story. What is more, media...
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What can T-Mobile’s CEO teach you about corporate communications?
I spent the weekend with the colourful CEO of T-Mobile, John Legere. Not actually with him. Virtually with him. Via Persicope I watched him go to a spinning class, cook and run up a mountain. Legere is...
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Why are so many media outlets launching newsletters?
In recent months I have added a number of newsletters to the range of newspapers and broadcast media I try to follow on a daily basis. Copyright Politico. In the morning I read the Daily Telegraph’s...
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10 fantastic ways you can say no comment
Since I moved into corporate communications I say no comment a lot. In case you don’t already know, we say no comment to all rumours about mergers and acquisitions. Even the ones that are true. When I...
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